Cross-Channel Digital Marketing Services & SEO

At the core of every successful brand is a profitable communications strategy that helps keep your brand relevant in the digital world. At Emerson Ward, we attract the attention of your target audience so you can focus on what matters most to you. Our Cross-Channel Digital Marketing Services, leverage the power of Social Media and SEO to drive audience engagement, create impactful, relevant, data-driven content, increase your firm's authority on the web, and to shape the story around your brand.

91% of U.S. internet users search every month*

Search engine traffic is the first place clients will learn about your brand. Without optimization, you might not be discovered. In addition to being found, SEO and social media go hand in hand — in creating relevant social content for visitors, your page will rank better in search results. Crafting an active presence on social media with valuable content will lead to increased SEO authority and improved client satisfaction and growth.

* source: www.pewresearch.org

Professional Design

Establish your brand as a thought leader and increase your digital credibility

Simple CMS

Drive quality traffic to your website and generate leads that are more likely to convert 

Data Management

Lower costs associated with client acquisition and advertising

Social Media Management & Content Creation

Emerson Ward’s Cross-Channel Digital Communications Support services include full social media management and content creation services that help position your firm for sustained growth and long-term digital success. We develop a data-driven, cross-channel content strategy tailored to your business goals, crafting compelling content that we'll implement across various digital channels. We provide the ongoing service and support necessary to attract new clients, grow your brand, and position your firm as an authoritative, credible thought leader in the industry.

What's Included

Account Branding/Creation
Brand Assessment/Audit
Digital Content Strategy to Drive Traffic
Content Creation, Copywriting, and Design
Publishing
Research and Analysis
Community Engagement
Reporting and Analytics

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an ongoing, comprehensive strategy used to increase a website’s position on search engine results pages (SERPs). It is a marketing discipline focused on growing visibility in organic search engine results by 1) implementing structural and technical changes to your website that make it easier for search engines to understand your content; and 2) engaging in ongoing, sustained communications with the market, building your “authority” on the web, increasing your overall visibility, and ultimately driving high-quality traffic to your website.

Emerson Ward’s SEO services include an initial round of discovery, where we take a deep dive into your current digital footprint, including a full audit of your current website, social media properties, and content strategy, implementing necessary changes and ensuring that all content is optimized and positioned for SERP success. We then complete extensive keyword and competitor research, which we’ll use to help formulate a content strategy for use going forward.

What's Included

Setup & Onboarding

Full Website Audit
Google My Business Setup and Optimization
Local Citations
Keyword and Competitor Research

Onsite SEO

Meta Descriptions
Meta Titles
Content Quality, Length, and Freshness
URL Structures
Internal Links
Outbound Links
Image Title Tags
Keyword Usage
Site Depth
Rate of Audience Engagement
Redirects
Duplicate Content
Social Tags
Broken Links

Ongoing Management & Reporting

Regular Blog Posts and Link-building
Reporting and Analytics

Offsite SEO

Link-building (Backlinks)
Local Citations (Online mentions of your company name, address, and phone)

Technical SEO

Site Speed
Mobile Friendliness
Crawlability
Meta Security
Secure Forms and Data Entry

Analytics and Reporting

Comprehensive SEO and Website Performance Audit
Google Analytics Setup
Google Search Console Setup
Monthly Report

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